The Property / Amenities
Amenities That Close Leases.
SoHo Apartments · Full Amenity Stack
Every amenity is built to either drive leases or anchor renewals. This is the reason occupancy holds above 94% and rents clear a full tier above comparable Class A.
Amenities By The Numbers
12+
Distinct Amenities
Ground + Rooftop
Amenity Floors
200+
Event Capacity
8,500
Fitness SF
Full Resort
Pool Deck
1 Gbps
Fiber Speed
The Amenity Set
Seven headline amenities. Twelve more in support.
Resort-Style Pool Deck
A fully landscaped pool deck with cabanas, outdoor grills, fire pits, and private lounge zones. The single biggest leasing differentiator in the Soulard submarket, built for residents who want to stay on-site all weekend. On-site programming in summer months.
Sound Lounge + Event Space
Performance-grade AV and a flexible floor plan. Residents host private events, album listening parties, and small concerts. The building brands itself around nightlife-caliber amenity programming you would expect at a downtown venue, not flyover multifamily.
Basketball Court
Full indoor court with shatterproof glass and dedicated lighting. Lit for league play. A rarity at this asset class in the region, and one of the top-three resident-cited reasons for renewing a lease. Used nightly.
Two-Lane Bowling Alley
Two-lane bowling alley with integrated audio, themed lounge seating, and reservable by the hour for resident events. The kind of amenity that drives tours, anchors lease renewals, and becomes a social nucleus for the building.
Boxing Ring + Full Fitness Center
A full boxing ring alongside a 8,500 square foot fitness floor with cardio, free weights, functional training, and dedicated recovery stations. Rivals private boutique gyms downtown and eliminates the $150 to $250 per month gym membership for residents who care about training.
Secure Package Market
Amazon Hub and smart-locker system integrated with a 24/7 resident market for late-night essentials, snacks, and household goods. Eliminates package loss and lease friction. Residents can grab groceries or pick up packages without ever leaving the building.
Co-Working Lounge
Dedicated co-working space with private offices, conference rooms, hot desks, and gigabit fiber Wi-Fi. A full work-from-home stack so residents never need to leave the building to close deals or take meetings. Reservable by the hour or the day.
Why Amenities Matter To Underwriting
Amenities are not decoration. They are the rent roll.
A differentiated amenity set reduces turnover, supports premium rent, and compresses vacancy. Every point of occupancy above submarket baseline flows directly to NOI, and every 100 basis points of reduced turnover saves tens of thousands in leasing commission and unit turn costs.
On SoHo specifically, the amenity package supports a 5% to 8% rent premium over comparable Class A assets in the submarket, and historical retention has run 6 to 8 percentage points above the Soulard average. That is the entire reason the underwriting clears at forced-sale pricing.
This is the kind of math that justifies $75M of senior debt on a $75M acquisition. The building is not valuable because of what it looks like. It is valuable because of what it produces.
Interior Gallery
Finish quality that exceeds the submarket by a full tier.
Living Spaces
Ten-foot ceilings, floor-to-ceiling windows, engineered hardwood, and an open layout designed for entertaining. Every unit feels like a downtown condo, not an apartment.
Kitchens
Stainless steel appliances, quartz counters, custom soft-close cabinetry, and built-in wine fridges in 1BR+ units. Finish package exceeds national Class A standards by a full tier.
Bedroom Suites
Walk-in closets with custom organization systems, blackout shades, and built-in JBL speakers in primary suites. Designed for rest and built for long-term retention.
Bathrooms
Frameless glass showers, rain fixtures, double vanities in 2BR+ units, and heated floors in penthouse layouts. Comparable to new-construction condos in the submarket.
Fully Loaded Units
VIP Home Upgrades, standard.
Every unit ships with a feature stack that rivals new-construction condos. These are not optional add-ons. They are standard. The spec sheet is part of why SoHo commands the rents it does.
In-ceiling JBL audio systems in living spaces. A premium on-spec feature that most comparable Class A assets charge as an upgrade.